The dotties

2018 winners: why they won

A look back at the glittering awards night

We celebrated the marketers who are pushing the boundaries of customer engagement day in, day out.

Below, we’ve summarized the best and brightest brands in digital marketing. Each winning entry comprises an outline of the mission, efforts and outcomes of the campaign. The winners exhibited both creativity and finesse, earning the seal of approval from our highly regarded panel of expert judges.

Omnichannel Pioneers: Most Connected Campaign

“What’s not to love? Using the latest communications technology to change people’s lives.” Chloe Thomas, founder of eCommerce Masterplan

Asthma UK is committed to preventing asthma attacks and curing asthma. The organization provides support to people with asthma, funds asthma research and campaigns to improve the quality of care.

Asthma UK has big ambitions when it comes to delivering best-in-class digital experiences. The team created a 12-week asthma support program to motivate people to better manage their symptoms. The series of communications continues to deliver behavior change techniques and activities through a plethora of channels.

  • Personalized emails and SMS with tips to promote greater asthma confidence
  • Tailored landing pages with activities that help alleviate asthma in the long run
  • Support from professional advisors via twice-weekly calls or weekly WhatsApp messages, motivating participants to keep well with their asthma

This connected campaign empowers sufferers to turn their asthma health around.

“It has taken 32 years…” one program participant said. “But finally, I hardly have any asthma symptoms. I really don’t think this could ever have happened without this program.”

  • 41% reduction in the number of participants using their reliever inhaler daily
  • 35% increase in the asthma control rating of program participants
  • 87% email open rate
  • 70% click-through rates

Over the next year, Asthma UK will be opening up the program to a horde of new participants and working hard to optimize it for everyone.

Creative Flair: Best Subject Line

“This is what it’s all about – writing a message that works specifically for your audience.” Elliot Ross, Founder of Action Rocket

Tottenham Hotspur is a world-famous professional football club competing in the Premier League. Founded in 1882, the North London club entertains a global fanbase. Email is a core part of fan communication in ticketing, retail, membership, partner and development coaching operations.

S4LE-0N was the winning subject line. On the evening of Saturday 13 January 2018, Spurs beat Everton 4-0 in the Premier League – a sixth consecutive victory. On the Sunday morning, a retail campaign was scheduled to promote the on-going January sale.

With a superb result still fresh in fans’ minds, the subject line was cleverly adapted at the eleventh hour to include the score line, 4-0, in the words SALE ON. The change, capitalizing on the excitement of the outstanding win, would prompt a sensational reaction from fans. This was further enhanced by the email’s creative which put the man of the match, Harry Kane, center stage.

The sale, now running into its third week, was likely to experience a drop in performance. However, the email achieved an impressive open rate of 35% – a seven percent increase from the previous week and even higher than the launch email on Christmas Eve.

  • 8,000 site sessions (34% increase from the previous Sunday)
  • 125% increase in revenue from the previous Sunday

Fans were in the perfect mood to engage. The campaign generated the highest sales from email in a single day since 9th December – a key Christmas retail period.

Inspiring email creative: The BIG Idea

“See! B2B can be creative! Loved the phased approach (shows some automation) and the design.” Gavin Laugenie, Email Strategist at dotmailer

Certsure is dedicated to providing professional support and certification to a wide range of customers across the building services sector. The body’s regulation schemes support the construction industry and beyond. Quality is at the forefront of everything they do.

The Wiring Regulations are updated every three years in the UK. 18th Edition Live – a rather unique campaign – was launched to update electricians on regulatory changes through cinema. On 4th July 2018, Certsure launched a technical conference at the Faraday Theatre (London) that was streamed live via satellite at 41 cinemas across the UK. The live cinema was the first of its kind in the history of the electrical industry. Certsure’s objective was to sell at least 3,000 tickets to new and existing customers who hadn’t engaged with electrical governing bodies NICEIC and ELECSA. The campaign, executed through dotmailer, was also synched up with Salesforce to get the sales team involved.

The multichannel campaign – promoted through trade magazines, events, social media and email marketing – was highly successful and sold over 6,200 tickets. 70% of ticket sales were generated through the highly segmented email series, which included an event launch campaign, a triggered reminder and a feedback survey. There were 41 locations to geo-target, so Certsure used postcode data to send thousands of customized emails to members in one single broadcast. Each email highlighted the three closest venues and linked directly to their ticketing platforms.
This super-relevant, creative campaign helped make 18th Edition Live the biggest electrical event ever staged in Europe and the second biggest in the world.

  • 44% average open rate
  • 12% click-to-open rate- 44% average open rate
  • 10.5% conversion rate
  • 87% rating for online booking experience
DOTTIES 2018 SPONSOR
BigCommerce

From the likes of ice-cream connoisseur Ben & Jerry’s to audio specialist Skullcandy, BigCommerce empowers the biggest brands – across a whole range of industries – to make the best of online selling.

Through using its powerful ecommerce software, brands can create eye-catching, slick and intuitive websites. And combined with BigCommerce’s secure website hosting, built-in marketing, SEO and conversion optimization tools, the online experience consistently exceeds expectations – both for brands running their businesses on the platform, and for the consumers visiting their websites.

Content Excellence: Most Compelling Campaign

“Barbour never fails to capture the spirit of Christmas. Nice, well thought out creative that feels warm and inviting.” Skip Fidura, Strategy & Insight Director at dotmailer

Barbour is an authentic British brand with a rich heritage. For over 100 years the retailer has filled wardrobes with sporting attire and clothes fit for country living. Barbour delights customers by remaining true to its core values of quality, durability, fitness for purpose and attention to detail.

Christmas is a bid deal for Barbour – not just for sales, but for brand identity. Barbour wanted customers to fell emotionally connected to the brand regardless of the channel they consumed content on. The omnichannel ecommerce campaign – comprising emails, landing pages, blogs, social media and a daily gift competition – launched simultaneously alongside the premier of the Christmas TV ad. The email campaign, which included a teaser video, stole the show entirely. Animation brought the creative to life, with snow falling faintly in the background and the iconic snowman proudly admiring his pin badge.

The Christmas campaign was a resounding success. Barbour overachieved on its KPIs; traffic to the site increased by 15% and 66,000 people opted in to email. The daily gift competition generated a 400% lift in engagement (YoY) in the EU and 1000% in the US.

  • 34% of Christmas sales were attributed to this campaign
  • 36% open rate on launch campaign
  • Best performing content on social: 24,000+ clicks in the UK alone

Barbour did a fantastic job of delivering a compelling Christmas message to customers. These metrics prove that a well-executed omnichannel campaign can solidify brand heritage to drive meaningful engagement.

Data Creativity: Best Use of Data

“That’s how it’s done! Engage and empower your fans by putting them up on a pedestal! Loved the use of data to personalize too.” Gavin Laugenie, Email Strategist at dotmailer

Southampton F.C. are on a mission to turn potential into excellence, whether that’s developing players, staff or supporting the community. This doesn’t happen overnight, it’s a continuous process – the team marches on.

The club wanted to surprise and delight supporters with a campaign that told an inspirational story about their match attendance. The email used data to personalize information for each fan and show their season in numbers: academy players seen, minutes watched, and distance traveled. There was also a summary of the games fans had previously attended – styled as a GIF – along with match scores. The team wanted to acknowledge the support fans had shown Saints over a difficult season. The campaign also provided supporters with information on upcoming match fixtures.

This data-driven campaign was enthusiastically received by subscribers. Recognizing their steadfast support, Southampton F.C. prompted an emotional connection with fans.

  • 48% open rate – well above the average
  • 16% click rate – exceeding original KPIs
  • £150,000 attributable sales revenue

Engaging readers on an emotional level helped the club drum up excitement for upcoming games. The campaign spurred fans to get behind the players for the new season.

Excellence in Automation: Most Powerful Program Use

“LOVE the entire campaign. It not only gives back to the customer, notifying them that their points are expiring, but also the creative is beautiful.” Jenna Tiffany, Founder of Let’sTalk Strategy

Neal’s Yard Remedies is a British family-owned health and beauty company, specialising in natural and organic products. Its philosophy – ‘organic being best’ – promotes quality remedies from skincare to aromatherapy.

Neal’s Yard Remedies wanted to nudge its unengaged customers to redeem their loyal points, which were soon to expire after 12 months of inactivity. The brand used dynamic content to pull through the points and their monetary value. The hope was that the strong proposition would drive clicks and incentivize lapsed customers to purchase. It would be as if they were getting something for nothing. The program included nodes that split the sends over a week in order to ease any potential customer queries. Plus, a decision criterion to trigger a service based – rather than marketing – email to opted-out customers was introduced following the introduction of the GDPR. The lapsed audience was segmented into the program, which went through testing before being activated.

Targets were vague and expectations – a 1% engagement rate per month – were low. The reality was a fantastic 5%; customers were delighted to realize they still had points to redeem and wasted no time in making an unexpected purchase.

In the first five months of the campaign:

  • 2,700 customers have reactivated their accounts
  • 800,000 points were redeemed

These sensational results show that a surprise can work wonders.

Winning in Business: Best B2B Marketing Campaign

“A brilliantly creative and engaging B2B email campaign. Great use of sophistication in creating an email journey rather than a one-off email send – a highly effective approach. Love the creative, too!” Jenna Tiffany, Founder at Let’sTalk Strategy

Certsure is dedicated to providing professional support and certification to a wide range of customers across the building services sector. The body’s regulation schemes support the construction industry and beyond. Quality is at the forefront of everything they do.

The Wiring Regulations are updated every three years in the UK. 18th Edition Live – a rather unique campaign – was launched to update electricians on regulatory changes through cinema. On 4th July 2018, Certsure launched a technical conference at the Faraday Theatre (London) that was streamed live via satellite at 41 cinemas across the UK. The live cinema was the first of its kind in the history of the electrical industry. Certsure’s objective was to sell at least 3,000 tickets to new and existing customers who hadn’t engaged with electrical governing bodies NICEIC and ELECSA. The campaign, executed through dotmailer, was also synched up with Salesforce to get the sales team involved.

The multichannel campaign – promoted through trade magazines, events, social media and email marketing – was highly successful and sold over 6,200 tickets. 70% of ticket sales were generated through the highly segmented email series, which included an event launch campaign, a triggered reminder and a feedback survey. There were 41 locations to geo-target, so Certsure used postcode data to send thousands of customized emails to members in one single broadcast. Each email highlighted the three closest venues and linked directly to their ticketing platforms.

  • 41% reduction in the number of participants using their reliever inhaler daily

This super-relevant, creative campaign helped make 18th Edition Live the biggest electrical event ever staged in Europe and the second biggest in the world.

  • 12% click-to-open rate
  • 10.5% conversion rate
  • 87% rating for online booking experience
DOTTIES 2018 SPONSOR
Nosto

Nosto is on a mission to transform the world of shopping, making the customer experience easier, more engaging and more enjoyable. Supporting over 2,500 online retailers, Nosto’s AI-powered personalization solution is used by many of the world’s top ecommerce retailers.

Nosto analyzes customer behaviors and transactions to deliver recommendations and content that is personalized to the needs and preferences of individual customers – no matter what device or platform they want to use to shop.

Excellence in Ecommerce: Most Compelling Campaign

“A well thought out strategy to drive orders. Jack Wills goes above and beyond to delight customers with this compelling welcome series.” Gavin Laugenie, Email Strategist at dotmailer

Jack Will’s is a British lifestyle brand with origins as a single shop established in 1999 in the seaside town of Salcombe. Known for its high-quality and heritage-inspired wardrobe classics, Jack Wills embodies a happy-go-lucky, jovial spirit – intrinsically charming, endlessly optimistic and unapologetically British.

Jack Wills pleases customers with a friendly welcome experience. The aim: to give shoppers a great first impression and increase the likelihood of them placing a second order. During this ‘honeymoon period’, customers are excluded from BAU communications for around 30 days to maximize their responsiveness to the series.

Customers are first updated on the exciting content they have to look forward to – a mix of bestsellers based on browse activity. Plus, Jack Wills invites its subscribers to take part in a poll to understand their preferences, providing insight for future content decisions. Later, a separate email showcases the brand’s heritage products which are updated seasonally and populated dynamically by gender. There are three versions of the final stage of the welcome journey. A promotion is included – dependent on the customer’s interaction with the previous campaigns and their first order value. The promotion is distributed via source code to minimize the risk of it going viral and includes personalized products based on bestsellers and browsing behavior.

An objective of the business is to reduce the duration between a customer’s first and second purchase. To date, stage one of the welcome series is converting customers at a rate of 4.8% within 7 days, while the average duration is 183 days.

Understanding the value in omnichannel customers, the lifestyle brand is actively encouraging cross-channel shopping. Store customers, for instance, are currently converting online at a rate of 2.5%.

  • Open rates of the welcome series are 94% higher than BAU communications
  • 25% click-to-open rate, which highlights appealing content and relevant messaging

To the delight of the team and wider business, the results of the welcome program have surpassed all KPI targets.

Star Disruptor: Energizing Change in the Marketing Team

“The email channel was reinvigorated to become a key revenue generator for the business.” Jenna Tiffany, Founder of Let’sTalk Strategy

Over the last 12 months a newly engaged, passionate and energetic team has emerged at T.M. Lewin. Senior CRM Manager, Jemma, recruited two enthusiastic graduates and led the migration to a new marketing automation platform – dotmailer.

The tailoring retailer operates in a creatively fluid, competitive industry with tough trading conditions. The brand needed a dynamic, powerful, data-driven platform that could enable the team to personalize customer communications. Jemma’s main aims were to increase targeting, improve the quality of messages, and grow her team’s expertise.

Jemma was critical in driving the whole migration process, all the while executing individual campaigns and programs on time and on brand. The new single customer view empowered the team members. Actionable data was now at their fingertips, meaning they could deliver more valuable, tailored messages. The brand started to test subject lines and use dynamic content and rich storytelling to target customer segments with specific products. The brand’s philosophy on email fundamentally changed; the channel is no longer viewed as spray-and-pray advertising, but rather a logical way of shifting customer behavior in the long-run. What’s more, sharing insights on performance with key business stakeholders has helped inform the strategy of future campaigns.

The team has proved that CRM and marketing automation are powerful tools for communicating with customers on a one-to-one basis. Remapping data, more relevant messaging, and a tighter focus on the post-click journey all contributed to T.M. Lewin’s awesome results.

  • 55% lift in email revenue (YoY)
  • 20% increase in open rates
  • 15% higher click-to-open rate

T.M. Lewin has successfully enhanced its email strategy, rolling out nine new triggered programs with another three on the way. The marketing team is now rightly regarded as a core business driver.

Star Performer: Excellence in Marketing by an Individual

Yuji Isayama

“Moving an organisation from a batch and blast approach to creating and implementing a sophisticated email strategy isn’t easy, but Yuji appears to have taken this all in his stride, with a very professional and methodical approach. Great work!” Jenna Tiffany, Founder of Let’sTalk Strategy

Yuji Isayama, still in his 20s, has gone from managing 3 million email sends to 19 million. That’s a hell of a lot of emails! He applies the Japanese principle of Kaizen – eliminating waste to achieve continuous improvement – to his work, which is reflected in his hunger for finding more efficient ways of doing things. This makes him a valuable asset of the team. His knowledge doesn’t stop at email; he can turn his hand to any web system and is Selco’s go-to expert for Magento and WordPress. Coding skills means he can shape wider aspects of the customer journey, designing banner ads in Google Web Designer or landing pages in WordPress for instance.

Recognizing that Selco needed to evolve from blast tactics to a more targeted approach, Yuji – influencing key stakeholders in the process – convinced the business to invest in dotmailer. He led the charge during the onboarding, helping bridge online and offline data through the set-up of APIs. This enabled the adoption of an omnichannel strategy. Plus, Yuji exhibited tenacity when faced with technical barriers to the integration.

Once dotmailer had been implemented, Yuji harnessed his coding skills to create branded, mobile-responsive email templates. Time can now be better spent launching bold new innovations and personalization tactics.

Yuji likens a good welcome series to a first date – where first impressions count. On this basis, he built a superb five-part omnichannel program that delivers a consistent welcome journey to online and offline customers. Moreover, having pioneered the shift to a refined personalization strategy, Yuji has rolled out other triggered emails like abandoned carts. These contextual messages help drive relevancy and build customer trust.

Aside from automation, more intensive subject line testing and the introduction of animation have boosted engagements and made gains. Yuji has built a dotmailer dashboard in Google Analytics to monitor performance and, being a stickler for efficiency, is continually working to improve on metrics.

Away from email, Yuji is highly attentive to UX; for instance, he methodically championed a way to add bespoke categories into the website’s product filters – these have since become one of the most popular filters for customers.

Yuji has been able to improve all email KPIs since the move to dotmailer. The new welcome series is working exceptionally well: open rates average 44% and click-through rates 10%. Yuji has also played a key role in seeing digital traffic double over two years.

The abandoned cart program, still in its infancy, has recovered substantial revenue so far. Yuji’s latest program, an automated campaign targeting customers who aren’t registered on the website, has again driven excellent results; hundreds of customers have activated their accounts.

Yuji’s mix of skills, adaptability, and what can only be dubbed as kickass performance, has earnt him a well-deserved promotion.

Making an impact with a modest bottom line

“A campaign that not only drove impressive ROI results, the team have also taken learnings to improve the rest of their email strategy.” Jenna Tiffany, founder of Let’s Talk Strategy

Greene King is the country’s leading pub retailer and brewer, running over 2,900 pubs, restaurants and hotels across Britain. The brand maintains a rich heritage that has stood the test of time for over 200 years. Their commitment is to brew award-winning beers and operate managed, tenanted, leased and franchised pubs effectively.

The team was set a challenge: to extend strong early summer trading into August through a multi-brand CRM campaign. Greene King was conscious however not to discount frequent guests, as this would cannibalize sales and jeopardize profit margins.

The brand instead segmented its lapsed customers and came up with an irresistible offer (£5 voucher) to tempt them back to the pub. Each voucher was personalized; plus, content was customized based on the preferred brand and pub of individual customers. The team’s aim was to ensure the overall message was relevant and as compelling as the offer.

The offer was a bold move since it didn’t have a minimum spend condition and there was no guarantee of uplift. But the risk paid off for Greene King; the brand over-achieved on its lapsed guest & sales targets and generated a phenomenal email ROI.

Testing helped the brewer optimize this campaign. The best subject lines were selected and the most effective send times were identified. Targeted re-mails also helped increase redemption rates. These winning tactics are now being adopted across Greene King’s other reactivation and tactical sales campaigns.

DOTTIES 2018 SPONSOR
Corra

Corra is the global digital agency that fashion, beauty, and lifestyle brands trust to create luxury commerce experiences. Providing solutions at the intersection of technology, creativity, and strategy, Corra ensures that clients are wildly successful in harnessing the limitless possibilities of digital commerce.

Over the past 15 years, we have built a reputation for award-winning design, disciplined execution, and innovative thinking. With technical expertise concentrated on the Magento, SAP Commerce Cloud, and Shopify Plus platforms, we produce memorable journeys that captivate customers and elevate brands to new heights.

With seven offices and headquarters in the key markets of New York, Los Angeles, and London, Corra is uniquely positioned to service international retailers with ambitious omnichannel goals.

Star of Non-profit: Best use of dotmailer to help others

“Loved the multichannel approach with SMS and email, working together to push the envelope.” Gavin Laugenie, Email Strategist at dotmailer

Asthma UK is committed to preventing asthma attacks and curing asthma. The organization provides support to people with asthma, funds asthma research and campaigns to improve the quality of care.

Asthma UK has big ambitions when it comes to delivering best-in-class digital experiences. The team created a 12-week asthma support program to motivate people to better manage their symptoms. The series of communications continues to deliver behavior change techniques and activities through a plethora of channels.

  • Personalized emails and SMS with tips to promote greater asthma confidence
  • Tailored landing pages with activities that help alleviate asthma in the long run
  • Support from professional advisors via twice-weekly calls or weekly WhatsApp messages, motivating participants to keep well with their asthma

This connected campaign empowers sufferers to turn their asthma health around.

Digital technology has been fundamental in growing the breadth of reach of this non-profit. Asthma UK can now make a difference to the lives of millions of people. “It has taken 32 years…” one program participant said. “But finally, I hardly have any asthma symptoms. I really don’t think this could ever have happened without this program.”

  • 41% reduction in the number of participants using their reliever inhaler daily
  • 35% increase in the asthma control rating of program participants

This achievement is hugely significant, since daily use of a reliever means the sufferer’s asthma is not well-controlled and that they’re at risk of an asthma attack.

  • 87% email open rate
  • 70% click-through rates

Over the next year, Asthma UK will be opening up the program to a horde of new participants and working hard to optimize it for everyone.

Star of Leisure: Best use of dotmailer to please

“It’s a simple but effective idea and a creative that clearly resonates with fans. Well done on successfully bringing in multiple sources of data for this welcome email.” Natalie Rockall, Founder at Eleven11 Digital

Tottenham Hotspur is a world-famous professional football club competing in the Premier League. Founded in 1882, the North London club entertains a global fanbase. Email is a core part of fan communication in ticketing, retail, membership, partner and development coaching operations.

Tottenham Hotspur considers it important to create a strong first impression with email subscribers. One effective way of achieving this is through a highly personalized welcome message. The club created an emotive campaign that fosters a special early bond with fans. The subject line includes the fan’s name, suggesting they’ve just signed for the club. Personalization continues in the creative of the body of the email; a Spurs 2018/19 home shirt is seen hanging up in the dressing room with the fan’s surname proudly adorned in the traditional arch and official club font.

If that’s not heart-warming, we don’t know what is!

New contacts subscribing from a myriad of sources can be difficult to convert. There are periods of the season where new contact volumes can be substantial, so opportunities like these – to increase the bottom line – need to be capitalized on.

Tottenham Hotspur’s personalized welcome message generated open rates that were 10% higher than usual welcome emails.

The welcome email generated up to 20,000 engaged subscribers. These new contacts contributed directly to an increase in send volume for soft-sell campaigns like the weekly newsletter. Sales attributed to the newsletter increased by 233% in August alone. Just goes to show, making a great first impression counts!

Combining tech power to innovate

“A lot of work was put in for live email personalization. But, the improvement to the customer experiences and the results speak for themselves.” Skip Fidura, Strategy & Insight Director at dotmailer

Founded in 2005, icelolly.com is the UK’s fastest growing holiday comparison website. Customers can compare and save on millions of package holidays, cruises, flights and car rentals from leading UK travel companies.

icelolly.com connects its data across multiple platforms, such as Google Analytics, dotmailer, BigQuery and Kickdynamic. Data in its raw format isn’t readable and, for the brand’s triggers to launch, has to be translated into actionable insights. For this to occur, icelolly.com tracks activity on site and in email, feeding the data through Google Analytics and BigQuery. It’s then re-engineered and sent back into dotmailer via API to enable real-time matching and retargeting. Making sense of the data, icelolly.com then utilizes Kickdynamic to distribute highly relevant deals to customers based on their behavior.

Customers connect more with relevant messages. icelolly.com’s emails are innovative in that they contain what looks like normal ad placements, but which are actually uniquely tailored to the customer’s behavior. Perceived as everyday emails, their underlying relevancy helps to spark interest and engagement.

icelolly.com’s integration brings powerful results to the table:

  • 135% higher open rates than ad hoc email campaigns
  • 201% improvement on click-through rates
  • 45% increase in conversion
DOTTIES 2018 SPONSOR
Kooomo

Kooomo works with clients to maximise all digital sales channels globally by combining our expertise and next-generation platform in a proven and affordable digital commerce cloud solution. Built by eCommerce managers and named in Gartner’s Magic Quadrant, Kooomo’s platform brings together every piece of the digital commerce puzzle. With a flexible revenue-share model, we’re all driven to succeed. Our extensive partner ecosystem, with world class technologies, ensures businesses are future proofed to keep up with the evolving digital commerce landscape. Kooomo services a diverse range of customers worldwide, including Morrisons, Nutmeg, Havaianas, Butlers Chocolates, Avoca, CP Company, Miss Bikini and Blauer USA.

UK agency of the year

Inviqa

Inviqa comprises a team of enthusiastic strategists, designers and technologists – and everything in between. From consultancy and UX design to solution-building and continuous improvement, Inviqa’s digital services provide end-to-end support across the entire digital product lifecycle. Inviqa – with some 200 professionals based in offices across the UK and Europe – is a regular feature in Econsultancy’s Top 100 Digital Agencies Report and was shortlisted as Computing’s Digital Service Company of the Year in 2017. The agency has 10 years’ experience helping a diverse range of organizations – from Arsenal FC to Virgin – to address complex challenges, learn faster, and move smarter through game-changing digital products and services.

dotmailer forms the backbone of Inviqa’s own digital marketing campaigns and enables its B2B and B2C clients to achieve data-driven, best-of-breed marketing. Inviqa works with retailers and other organizations to seamlessly integrate dotmailer into their ecommerce and business platforms. The result: an enhanced customer experience.

The UK agency has directly referred eight prospects to dotmailer, including retailers Atelier Swarovski and Philip Kingsley. These two customers are currently integrating dotmailer and Magento 2, which is being overseen by Inviqua.

European agency of the year

Experius is a fast-growing ecommerce agency based in Utrecht, The Netherlands. As a Magento Professional Partner, the agency distinguished itself from the market by developing tailored ecommerce solutions for B2B and B2C brands. This has translated into a broad portfolio of successful ecommerce solutions for online retailers. Over the course of five years, Experius has received recognition for its rapid growth and outstanding client work. The agency was voted in the Top 250 Scale-ups in 2018, the FD Gazellen Awards fives times running and the Deloitte Fast 50 three years consecutively.

Experius and dotmailer create better experiences for their clients’ customers. Together, they make sure every customer’s journey is captured, segmented and personalized, with a deep, seamless integration between both platforms.

This year, Experius has set up various email marketing campaigns for Reisartikelen.nl, Peeze and Print.com. The dotmailer for Magento integration has helped the agency’s merchants boost their ROI though advanced personalization and segmentation capabilities. What’s more, thanks to some highly targeted multichannel campaigns, cart abandonment has dropped while customer loyalty has increased.

US agency of the year

Absolunet has built up a wealth of ecommerce experience, with over 200 professionals and four offices across North America. The agency helps merchants outperform their market averages and generate profit by integrating dotmailer into ecommerce ecosystems.

Over 20 years, Absolunet has earnt a reputation as the end-to-end ecommerce agency, from strategy to integration and emarketing to optimization. The partner’s approach, which focuses on innovation and incremental gains, has helped its clients create award-winning ecommerce experiences. Customers leverage the full spectrum of digital marketing tools – like dotmailer – to generate an average of 40% revenue growth year-on-year.

Customers’ digital growth relies on a robust email and automation strategy. For Absolunet, dotmailer is the tool of choice to get merchants started and help them upscale their marketing automation. The agency has three certified, in-house dotmailer experts who proactively support joint clients. This internal expertise stands customers in good stead to master automation and generate results that are case-study worthy.

Absolunet considers dotmailer as a favorite partner and preferred integration. The agency’s KPI-driven approach to agile growth means that joint customers – that’s over a dozen brands – are enjoying the benefits. The partner is currently helping a veterinary supply wholesaler develop a ground-breaking D2C, white-label project. This enables 17 different merchants to drive sales through segmentation and marketing automation. From sporting goods retailers to home décor, apparel to B2B merchants, customers are reaching new levels of ecommerce maturity.

CRM partner of the year

Crimson Consultants is a consultancy and development company that assists universities in implementing successful CRM solutions. Building on Microsoft Dynamics 365, the partner fits each solution specifically to the needs of the intuition, leveraging the experience of hundreds of different implementations. Solutions provide full functionality for student lifecycle management, business engagement and innovation. Customers can then deliver marketing and on-programme support, recruit students and business leaders, and provide research bid management.

The nature of student engagement in today’s evolving environment has never been more challenging. Crimson recognizes that effective communication is best achieved when its CRM works seamlessly with a powerful marketing automation tool like dotmailer – Crimson’s preferred partner in this space. The CRM agency works closely with the dotmailer team to unravel each new opportunity and transform it into a powerful, successful solution for the customer. dotmailer was one of only three suppliers to deliver a breakout session at Crimson’s inaugural Customer User Day and received an overall satisfaction rating of over 85%. With smart partners and a strong footprint in higher education, Crimson continues to empower customers with its solutions.

Crimson’s partnership with dotmailer is fundamental to its customers delivering effective communications to their prospects, applicants and students. Joint customers include the Universities of Bournemouth, Swansea, Liverpool John Moores and many more. The University of Bournemouth uses dotmailer to support its student recruitment processes; through the use of workflows, the university delivers personalized communications to keep its prospects warm throughout their lifecycle. Related record information – such as the course(s) enquired – allows for this type of personal engagement. Tailored enquiry responses, registered event information, personalized application details (i.e. accommodation preference) are all key communications powered through dotmailer.

Integrated partner of the year

XCM works with its clients to create a single customer view that drives actionable insight. This can be delivered directly to customers via agency partners such as dotmailer. Customers can then utilize powerful data to drive personalized and relevant messages to their customers.

On a daily basis, XCM provides enhanced automated data feeds into dotmailer which empower customers to create highly targeted campaigns and bespoke triggers. This level of insight enables the use of dynamic content at a detailed level, including hyper-tailored product recommendations. The agency fully supports the implementation of its client projects – such as integrations – and has been pushing the boundaries of what is possible with personalization platform Fresh Relevance.

XCM has helped many customers achieve a sophisticated level of personalization. Pure Collection, Pavers and Clogau have all implemented advanced data feeds and bespoke campaigns. Simply Supplements has also optimized its use of advanced personalization. Data-triggered campaigns, which now include dynamic content as a standard, have increased revenue for an array of joint customers.

See all the pictures from the night

dotties dots 2018

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